“by Wendy Burt-Thomas, http://www.verticalresponse.com”
What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post, the top four most recalled slogans are:
- Just do it! (Nike)
- I’m lovin’ it (McDonald’s)
- Have it your way (Burger King)
- Melts in your mouth, not in your hand (M&Ms)
To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing:
1. Keep it short and simple
If Las Vegas had tried to use “Whatever you do while you’re in Las Vegas, Stays in Las Vegas” instead of “What Happens Here, Stays Here” it might never have caught on as one of the most popular slogans of all time. Keep your slogan under 9 or 10 words.
2. Be consistent
Consistent branding is key whether you’re a small business or a household name. Make sure your slogan complements your existing logo, company name and projected image. For example, with Pro Carpet Care’s slogan, “Your Greener Cleaner” they streamline their earth-friendly branding with a leaf logo. The color green is used in their website design and marketing materials.
3. Focus on what makes you different
Figure out what your unique selling proposition is and use it. Is your delivery business done with a fleet of electric cars? Does your dental practice cater to those with high anxiety? Crossoak Family Dentistry uses the slogan “We cater to cowards” with a big chicken on its website. Incorporate what makes you special into your slogan if possible.
4. Make it timeless