Simone Barratt Appointed President of E-Dialog at GSI Commerce

GSI Commerce has appointed Simone Barratt as president of e-Dialog, a proven provider of integrated digital marketing solutions. Barratt replaces Joe Gagnon, former head of e-Dialog, who is taking on new responsibilities within GSI.

In her new role, Barratt will be responsible for leading the e-Dialog team worldwide, which includes global sales, operations and P&L functions. Prior to being named president of e-dialog, Barratt was president of GSI Global Marketing Services International and Managing Director of e-Dialog International where she was responsible for driving the expansion of the business across EMEA and also successfully grew the company from an e-mail marketing firm to an integrated digital marketing company.