TrueAction Appoints Bogaty as VP, Interactive Marketing Services

TrueAction, the digital marketing services unit of GSI Commerce, recently appointed Stuart Bogaty as its new vice president of interactive marketing services. Bogaty has previously served as EVP and global managing partner at Universal McCann, where he was responsible for driving all North American digital media for Johnson & Johnson.

Bogaty will focus on executing new media opportunities to drive incremental revenue for clients. In addition, he will oversee the development of clients’ media plans, as well as build and manage new and existing New York relationships.