Starting a business is always risky, especially if your business is trying to swim against the larger economic tides. That’s why many savvy entrepreneurs take a broader view of the forces shaping supply and demand before taking the plunge and founding a company. What those broader forces reveal: Now is a great time to get in the game.
The economy is growing again, with gross domestic product up 2.3% compared to 1.7% last year. Interest rates also remain at historic lows, with no sign of significant inflation. There is also plenty of capital to be had, as venture capitalists continue to make deals at a brisk rate. Even the IPO market seems hot these days, especially with Facebook set to debut this week. Add all that up, and you’ve got some pretty favorable business conditions.