What do Microsoft, Ebay, Netflix, and Target have in common? All these companies (and many more) have used LinkedIn to recruit candidates for employment.
Kay Luo, Director of Corporate Communications at LinkedIn, explains why, “The main reason that companies are using LinkedIn is to find passive job candidates. Another reason why companies are using LinkedIn, is because referrals from their employees are highly valued because they typically have a higher success rate (hence the popular “employee referral bonuses”). LinkedIn helps companies leverage the networks of their employees.”
How Employers Use LinkedIn
One LinkedIn member (who will remain nameless because his company doesn’t know he’s job seeking) I spoke to received an inquiry less than 24 hours after posting his profile. He was amazed at how fast a former colleague found him.
Steve Goddard obtained his current job through LinkedIn. Recruiters working for his employer, VMware, Inc., searched LinkedIn’s database of information for people with relevant skills sets and experience pertaining to VMware’s existing requirements.
The recruiter discovered Steve’s work history, downloaded the information, circulated it to group managers, and then contacted him. After a couple of lengthy phone calls, VMWare scheduled an on-site interview. After that, it was hiring as usual.